Privacy [Policy]


This Privacy Policy discloses the privacy practices for information obtained through our website at as well as offline through events or sales occurring physically in our stores or elsewhere.

Wouldn't it be great if every company respected your privacy on the Internet? Rest assured, Five Below respects your privacy, online and offline. In our Privacy Policy, we describe specifically how Five Below protects your privacy. Our mission is to provide you and your children with a very trusted and valuable website in which, except as described below, we do not:

  • sell your (or your child's) personal information;
  • send you (or your child) unwanted email;
  • use any information in ways in which you (or your child) have not consented; and
  • disclose any information that identifies your (or your child's) information to a third party.

Five Below has created this Privacy Policy in order to demonstrate our firm commitment to the privacy of all of our Customers from 5 months of age to 105 years of age. Please enjoy our website, and know that Five Below is working very hard to protect your privacy.

What information is collected, for what purpose is the information collected and how is it used?
  • Five Below Email List – Five Below maintains a customer list to which we send marketing emails. These promotions contain various information including: new products, grand openings, contests, research surveys and in-store promotional events. At this time, we are not selling merchandise on the web. To join the Five Below email list, we ask for your first name, last name, email address, and age. If a user is a child who is under 13, we also ask for his or her parent's/guardian's first name, last name and email address. We then seek the consent of the parent or guardian prior to adding the child's information to our e-mail list.
  • Five Below Tell-A-Friend – Five Below offers an online feature where a customer can enter the email address of one or more of his/her friends to tell them what a cool store they found in Five Below. For the “Tell-A-Friend” feature, Five Below will automatically send your friend an invitation to the website and our stores and to confirm their first name, last name, email address, and age. As a part of every email that Five Below sends out in the “Tell-A-Friend” program, the recipient has the option to remove himself or herself from our mailing list. If the friend is a child who is under 13, we will also ask for his or her parent's/guardian's first name, last name and email address. We then seek the consent of the parent or guardian prior to adding the child's information to our e-mail list.
How does Five Below collect information?
  • Active collection with registration – Active collection is the use of forms on our site, such as the e-mail list registration, “Tell-a-Friend” feature and coupon requests. Additionally, Five Below store employees may request, from time to time, the email addresses of our customers when they are shopping in a Five Below store. For example, this request may be done at time of checkout, and Five Below may provide an incentive to a customer (i.e., coupon) in exchange for the customer's email address but the customer is under no obligation to provide their information in order to obtain the coupon.
  • Passive collection – Five Below's website uses cookies to keep track of our customer's visits. Cookies are small text files that are placed on a visitor's computer hard drive that, among other things, allow Five Below and/or the host of our website to record how many times a user or computers within a user's network of computers has visited the Web site, the number of times various pages of the Web site have been accessed and other such information. We also obtain general geographic information to understand from which countries, cities, and/or states our customers are visiting us. To that end, we also collect your Internet Protocol (IP) address. An IP address is a number that is assigned to your computer when you use the Internet. The IP address data that we collect does not contain any personally identifiable information about you and is used to administer our site, to determine the numbers of different visitors to the site and to gather broad demographic data.
How is customer information used?

Except to the extent required by law and as described herein, we will not sell, share, or otherwise disclose any of the information we collect online without your permission. We will, however, give out personal information as required by law, for example, to comply with a court order or subpoena; and/or to enforce our rules and regulations; and/or to protect the safety and security of customers and our website(s). In addition, we do not presently collect personally identifiable information via our website except to the extent that such information is provided from visitors who voluntarily provide it. Personal information collected through this website is currently used for internal purposes only. It is saved in our database where it may be combined with pre-existing contact information in the database. The data that we collect is accessible by certain Five Below personnel as well as certain third-party website designers and personnel involved with the third-party service that hosts the website. All such service providers are bound by contract to refrain from using such information for any purpose other than providing services to us.

We use all data that we collect internally and together with our website designer and host in order to improve our website. The information is used, for example, to evaluate what portions of the website are more popular than others, to determine from where visitors came to the site, and to determine how many times particular pages of the site were accessed in aggregate. Our personnel may use the data to prepare reports regarding website activity as part of the process of maintaining and improving the site. In addition, our business is changing and evolving rapidly. As we continually looks for ways to improve our business, we may buy or sell a business. If we buy or sell a business, the names and other information collected will likely be transferred as a part of the sale. If we buy a business, we will honor the requests that customers made of that business regarding e-mail communications. If we sell a business, we will attempt to ensure that the communications requests you made of us are honored.

What are the privacy policies of third party sites to which Five Below's website links?

We may occasionally provide links to third party websites that we do not control. Therefore, we urge you to review the privacy policies posted on these third party websites at the time you first visit such sites. We undertake no obligation to review or ensure enforcement or compliance with the privacy policy of any website to which we link.

Is data storage and processing conducted in the United States?

Regardless of where you are located, our website collects information and processes and stores that information in databases located in the United States.

Can we revise this privacy policy?

Due to the rapidly evolving technologies on the Internet, we may occasionally update this privacy policy. All revisions will be posted to the Five Below website. We urge you to review our Privacy Policy frequently. For any material changes, we will seek your consent.

Parental Notice and Opt-Out

We will NOT collect online contact information without parental notification, which will include an opportunity for the parent to prevent use of the information and participation in the activity. Parents have the right to grant, deny or revoke consent at any time.

Parental Review of Information

Parents and legal guardians may contact us to review their child's personal information. In order for us to respond to this request, verification of identity may be required, to ensure we are communicating with the child's parent or legal guardian.

Removal of a Child's Information

Parents and legal guardians may have their child's information removed from our database at any time upon request.

Request That There Be No Further Collection

Parents and legal guardians may request that no further collection or use of the child's personal information be allowed.

How can I contact Five Below?

If you have any questions about this Privacy Policy, the practices of this site, and/or feedback about Five Below in general, please contact:

Five Below, Inc.
1818 Market Street
Suite 1900
Philadelphia, PA 19103
215.546.8099 (fax)

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