Five Below Privacy Policy
Overview
This Privacy Policy discloses the privacy practices
for information obtained through our website at www.fivebelow.com
as well as offline through events or sales occurring physically
in our stores or elsewhere.
Wouldn't it be great if every company respected
your privacy on the Internet? Rest assured, Five Below respects
your privacy, online and offline. In our Privacy Policy, we describe
specifically how Five Below protects your privacy. Our mission is
to provide you and your children with a very trusted and valuable
website in which, except as described below, we do not:
- sell your (or your child's) personal
information;
- send you (or your child) unwanted email;
- use any information in ways in which you (or
your child) have not consented; and
- disclose any information that identifies your
(or your child's) information to a third party.
Five Below has created this Privacy Policy in
order to demonstrate our firm commitment to the privacy of all of
our Customers from 5 months of age to 105 years of age. Please enjoy
our website, and know that Five Below is working very hard to protect
your privacy.
What information is collected, for what
purpose is the information collected and how is it used?
- Five Below Email List
- Five Below maintains a customer list to which we send marketing
emails. These promotions contain various information including:
new products, grand openings, contests, and in-store promotional
events. At this time, we are not selling merchandise on the web.
To join the Five Below email list, we ask for your first name,
last name, email address, and age. If a user is a child who is
under 13, we also ask for his or her parent's/guardian's first
name, last name and email address. We then seek the consent of
the parent or guardian prior to adding the child's information
to our e-mail list.
- Five Below Tell-A-Friend –
Five Below offers an online feature where a customer can enter
the email address of one or more of his/her friends to tell them
what a cool store they found in Five Below. For the "Tell-A-Friend"
feature, Five Below will automatically send your friend an invitation
to the website and our stores and to confirm their first name,
last name, email address, and age. As a part of every email that
Five Below sends out in the "Tell-A-Friend" program,
the recipient has the option to remove himself or herself from
our mailing list. If the friend is a child who is under 13, we
will also ask for his or her parent's/guardian's first name, last
name and email address. We then seek the consent of the parent
or guardian prior to adding the child's information to our e-mail
list.
How does Five Below collect information?
- Active collection with registration
- Active collection is the use of forms on our site, such as the
e-mail list registration, "Tell-a-Friend" feature and
coupon requests. Additionally, Five Below store employees may
request, from time to time, the email addresses of our customers
when they are shopping in a Five Below store. For example, this
request may be done at time of checkout, and Five Below may provide
an incentive to a customer (i.e., coupon) in exchange for the
customer's email address but the customer is under no obligation
to provide their information in order to obtain the coupon.
- Passive collection - Five
Below's website uses cookies to keep track of our customer's visits.
Cookies are small text files that are placed on a visitor's computer
hard drive that, among other things, allow Five Below and/or the
host of our website to record how many times a user or computers
within a user's network of computers has visited the Web site,
the number of times various pages of the Web site have been accessed
and other such information. We also obtain general geographic
information to understand from which countries, cities, and/or
states our customers are visiting us. To that end, we also collect
your Internet Protocol (IP) address. An IP address is a number
that is assigned to your computer when you use the Internet. The
IP address data that we collect does not contain any personally
identifiable information about you and is used to administer our
site, to determine the numbers of different visitors to the site
and to gather broad demographic data.
How is customer information used?
Except to the extent required by law and as described herein, we
will not sell, share, or otherwise disclose any of the information
we collect online without your permission. We will, however, give
out personal information as required by law, for example, to comply
with a court order or subpoena; and/or to enforce our rules and
regulations; and/or to protect the safety and security of customers
and our website(s). In addition, we do not presently collect personally
identifiable information via our website except to the extent that
such information is provided from visitors who voluntarily provide
it. Personal information collected through this website is currently
used for internal purposes only. It is saved in our database where
it may be combined with pre-existing contact information in the
database. The data that we collect is accessible by certain Five
Below personnel as well as certain third-party website designers
and personnel involved with the third-party service that hosts the
website. All such service providers are bound by contract to refrain
from using such information for any purpose other than providing
services to us.
We use all data that we collect internally and
together with our website designer and host in order to improve
our website. The information is used, for example, to evaluate what
portions of the website are more popular than others, to determine
from where visitors came to the site, and to determine how many
times particular pages of the site were accessed in aggregate. Our
personnel may use the data to prepare reports regarding website
activity as part of the process of maintaining and improving the
site. In addition, our business is changing and evolving rapidly.
As we continually looks for ways to improve our business, we may
buy or sell a business. If we buy or sell a business, the names
and other information collected will likely be transferred as a
part of the sale. If we buy a business, we will honor the requests
that customers made of that business regarding e-mail communications.
If we sell a business, we will attempt to ensure that the communications
requests you made of us are honored.
What are the privacy policies of third
party sites to which Five Below's website links?
We may
occasionally provide links to third party websites that we do not
control. Therefore, we urge you to review the privacy policies posted
on these third party websites at the time you first visit such sites.
We undertake no obligation to review or ensure enforcement or compliance
with the privacy policy of any website to which we link.
Is data storage and processing conducted
in the United States?
Regardless of where you are located,
our website collects information and processes and stores that information
in databases located in the United States.
Can we revise this privacy policy?
Due
to the rapidly evolving technologies on the Internet, we may occasionally
update this privacy policy. All revisions will be posted to the
Five Below website. We urge you to review our Privacy Policy frequently.
For any material changes, we will seek your consent.
PARENTS AND GUARDIANS:
Parental Notice and Opt-Out
We
will NOT collect online contact information without parental notification,
which will include an opportunity for the parent to prevent use
of the information and participation in the activity. Parents have
the right to grant, deny or revoke consent at any time.
Parental Review of Information
Parents
and legal guardians may contact us to review their child's personal
information. In order for us to respond to this request, verification
of identity may be required, to ensure we are communicating with
the child's parent or legal guardian.
Removal of a Child's Information
Parents
and legal guardians may have their child's information removed from
our database at any time upon request.
Request That There Be No Further Collection
Parents
and legal guardians may request that no further collection or use
of the child's personal information be allowed.
How can I contact Five Below?
If
you have any questions about this Privacy Policy, the practices
of this site, and/or feedback about Five Below in general, please
contact:
Five Below, Inc.
1616 Walnut Street
Suite 1600
Philadelphia, PA 19103
215.546.7909
215.546.8099 (fax)
This Privacy Policy is effective as of October 15, 2005. |
