We owe you an explanation.

For 17 years, Five Below has been providing our customers with cool, trendy stuff for $1-$5. We’ve always done everything possible to absorb cost increases. Recently, we had to raise prices above $5 on tech items to keep providing the products you love. We’re calling this “Ten Below Tech.”

We also discovered a handful of $6-$10 toys and games we thought you wouldn’t want to miss. We’ve separated these items in a special “Ten Below Gift Shop”. Once you’ve had a look, we hope you’ll agree that these high-value gifts are priced as low as only Five Below can.

So, the big question – are we keeping our name? Yes. Most of the store remains at $5 and below.

We understand this change surprised you. We’ve already received tons of feedback – some positive, some negative, all passionate – and we want to let you know that (a) we owed you this explanation and (b) our commitment is always to offer you the best possible value on the fun, new stuff you want. 

All of us at Five Below look forward to seeing you in our stores and at fivebelow.com over the holidays and for many years to come. There is nothing more important to us than our customers.

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