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our story

learn more about how five below started, why we exist as a brand and our mission.

founders' story

It’s the local coffee shop. Two friends and business partners, Tom and David, fuel their brainstorming with endless caffeine buzz. What can they do that’s never been done before? What retail concept will actually stick and resonate? They land on an idea for the ultimate kids’ brand, defining it and inking it on the back of the napkin. It’s the inspiration for what will become Five Below, and it’s been a promise since Day 1. All thanks to two brilliant entrepreneurs… and a lot of coffee.

Why We Exist

Five Below knows life is way better when you’re free to LET GO & HAVE FUN in an amazing experience filled with unlimited possibilities priced so low, you can always say “YES” to the newest, coolest stuff!


We are an adopted family. One who actively participates and leans in to support each other and our business. In this family, we value every individual for their uniqueness and potential. We know FIVE BELOW is strongest when our teams reflect the diversity of the commitment we serve and our crew members can bring their whole authentic self to work, do what they do best, feel that they truly belong and grow every single day.

high five our milestones!